I build the digital infrastructure that gets good work into the world — and I've spent thirteen years doing it for people whose work is worth getting there.
Most of that was at Berrett-Koehler, a mission-driven publisher where I ran the email program, designed the brands, and produced the launches for an audience that grew from 30,000 to 130,000 under my watch. The biggest single webinar in the company's history was mine: 10,529 registrations, $51,500 in voluntary contributions, three speakers who could have filled a theater. The course behind it, the Institute for Radical Permission, brought in $352,688 and sold a thousand seats in its first five days.
I tell you this not to brag but so you know what I mean by "actually work."
☞
How I work
What I do
Brand identity and systems
Not just a logo — a system. Type, color, voice, templates, and the rules that let you and your team make things that look like you without me in the room.
Marketing automation and email
CRM architecture, lifecycle email, segmentation, the automations that run while you sleep. HubSpot, Kajabi, Mailchimp, and whatever you're already using. I'm the person who makes the tools talk to each other.
Online events and launches
Registration pages, campaign creative, email sequences, the whole package built as one unit. I've produced dozens of these, from free webinars to six-figure course launches.
Generous, grounded, intentional. I believe marketing doesn't have to manipulate, growth doesn't have to exploit, and you don't have to compromise the soul of your work for it to succeed. I bring that to every project, and I document everything I build so it outlives our engagement.
My background
Berrett-Koehler Publishers, 2017–2023. Four roles, from Digital Marketing Strategist to Associate Director of Digital Products, Design and Development. Owned email and CRM end to end, created brand identities for the company's largest programs, and led the launches that set its revenue records.
Before that: North Atlantic Books (2015–2017) and Counterpoint / Soft Skull Press (2010–2014), on the marketing and publicity side of books.
Since 2023: independent, working with authors, publishers, consultants, and nonprofits on brand, email, and digital infrastructure.
I build the digital infrastructure that gets good work into the world — and I've spent thirteen years doing it for people whose work is worth getting there.
Most of that was at Berrett-Koehler, a mission-driven publisher where I ran the email program, designed the brands, and produced the launches for an audience that grew from 30,000 to 130,000 under my watch. The biggest single webinar in the company's history was mine: 10,529 registrations, $51,500 in voluntary contributions, three speakers who could have filled a theater. The course behind it, the Institute for Radical Permission, brought in $352,688 and sold a thousand seats in its first five days.
I tell you this not to brag but so you know what I mean by "actually work."
Brand identity and systems
Not just a logo — a system. Type, color, voice, templates, and the rules that let you and your team make things that look like you without me in the room.
Marketing automation and email
CRM architecture, lifecycle email, segmentation, the automations that run while you sleep. HubSpot, Kajabi, Mailchimp, and whatever you're already using. I'm the person who makes the tools talk to each other.
Online events and launches
Registration pages, campaign creative, email sequences, the whole package built as one unit. I've produced dozens of these, from free webinars to six-figure course launches.
What I do
Generous, grounded, intentional. I believe marketing doesn't have to manipulate, growth doesn't have to exploit, and you don't have to compromise the soul of your work for it to succeed. I bring that to every project, and I document everything I build so it outlives our engagement.
How I work
My background
Berrett-Koehler Publishers, 2017–2023. Four roles, from Digital Marketing Strategist to Associate Director of Digital Products, Design and Development. Owned email and CRM end to end, created brand identities for the company's largest programs, and led the launches that set its revenue records.
Before that: North Atlantic Books (2015–2017) and Counterpoint / Soft Skull Press (2010–2014), on the marketing and publicity side of books.
Since 2023: independent, working with authors, publishers, consultants, and nonprofits on brand, email, and digital infrastructure.