The Institute for

Radical Permission

A 12-week, 6-unit course co-led by adrienne maree brown and Sonya Renee Taylor, The Institute for Radical Permission invited over 1,800 participants into a deep practice of embodied liberation, collective care, and unapologetic self-trust.

A donut chart showing sales data. The green segment represents evergreen sales amounting to $145,500. The purple segment represents live course sales totaling $168,000.

adrienne maree

brown

1.8k • Enrollees total

1050 • Live course

830 • Evergreen

As the team lead, I oversaw every facet of the project: from UX and infrastructure to launch strategy and cross-platform integration.

I also managed a small, brilliant, and deeply committed team, ensuring not just deliverables, but emotional sustainability in a high-stakes, high-visibility environment.

This offering was a huge success by every metric: community response, revenue, enrollment, and participant transformation. People called it magical. Life-changing. Something they’d return to “again and again and again.”

In 2023, BK made the decision to close its online training line. I spent my final months winding the program down properly — keeping evergreen sales running, documenting every system, and handing off what remained — so that the work ended as cleanly as it had launched. The course no longer exists in the world. Its impact does, and so does my pride in what we made.

Sonya Renee Taylor wears large, intricate black earrings and a yellow garment. Photo on a neutral background.

My role/contribution:
Product manager *
Creative director *
Brand & Marketing strategy *
IT + integration •
Website development & design •

Skills used:
Community management, Digital marketing, Event production & promotion, Graphic design, Project management, Revenue operations, Team management, UI/UX, Video production

Tools used:
Adobe CC, ClickUp, Cloudflare, Discord, Facebook Ads Manager, Frame.io, Google Workspace, Helpdesk, Hubspot, Kajabi, Livestorm, Make, Miro, Ontraport, Otter.ai, Rev, Typeform, Upwork, Vimeo

Sonya Renee

Taylor

The live course reached 1,000 enrollments in its first 5 days and generated $168K in revenue. Over the following year, the evergreen version brought in another $184K — $352,688 across both formats, all while honoring pay-what-you-can pricing and scholarship access.

The Institute for Radical Permission

adrienne maree brown gazes at you with love beams. She has curly light pink hair, wearing a black and green outfit, looking at the camera with one hand on her chin. She has a turquoise septum piercing and a tattoo on her forearm.
Sonya Renee Taylor wears large, intricate black earrings and a yellow garment. Photo on a neutral background.

Timeline: 06/2022 – 09/2023

A 12-week, 6-unit course co-led by adrienne maree brown and Sonya Renee Taylor, The Institute for Radical Permission invited over 1,800 participants into a deep practice of embodied liberation, collective care, and unapologetic self-trust.

Product features:
Online course portal
Facilitated events
Discord community
Resource library
Guided journal

The live course reached 1,000 enrollments in its first five days and generated $168K in revenue. Over the following year, the evergreen version brought in another $184K — $352,688 across both formats, all while honoring pay-what-you-can pricing and scholarship access.

1.8k • Enrollees total

1050 • Live course

830 • Evergreen

As the team lead, I oversaw every facet of the project: from UX and infrastructure to launch strategy and cross-platform integration. I also managed a small, brilliant, and deeply committed team, ensuring not just deliverables, but emotional sustainability in a high-stakes, high-visibility environment.

My role/contribution:
Product manager *
Course producer *
Creative director *
Brand & Marketing strategy •
IT + integration •
Website development & design •

This offering was a huge success by every metric—community response, revenue, enrollment, and participant transformation. People called it magical. Life-changing. Something they’d return to “again and again and again.”

In 2023, BK made the decision to close its online training line. I spent my final months winding the program down properly — keeping evergreen sales running, documenting every system, and handing off what remained — so that the work ended as cleanly as it had launched. The course no longer exists in the world. Its impact does, and so does my pride in what we made.

Skills used:
Community managment, Digital marketing, Event production & promotion, Graphic design, Project management, Revenue operations, Team management, UI/UX, Video production

Tools used:
Adobe CC, ClickUp, Cloudflare, Discord, Facebook Ads Manager, Frame.io, Google Workspace, Helpdesk, Hubspot, Kajabi, Livestorm, Make, Miro, Ontraport, Otter.ai, Rev, Typeform, Upwork, Vimeo

Course reviews

  • " The Institute for Radical Permission has been AMAZING for my personal growth and love of self that, in turn, aids my ability to love others! ❤️"

  • " Thank you! Thank you! Thank you! So grateful your worlds came together to offer this beautiful gift to all of us!"

  • " The experience has been nothing but M A G I C A L. ✨ thank you thank you thank you for making this happen!"

  • "Just what I needed in this moment. So blown away by the quality of the teaching in this program."

  • " Thank you so much, I will continue to return to this work again and again and again. Permission as practice!"

  • "All I can say is T H A N K Y O U ♥ from the bottom of my heart shouting out to the universe! Big love and gratitude for being who you are and giving me permission to be who I am!"

  • "I really loved this whole offering, thank you both so much! You’re both such an inspiration in my life 💕"

  • " Thank you for this journey. It has been so wonderful, and I wish it weren't ending yet though I will take the lessons with me."

  • "It is amazing that you do this — that you give us the opportunity to come with our wishes & then do the work of matching everyone up — I bow to you all for this & I am very grateful."