What if you get to be free?

Alok Vaid-Menon holds themself. They have pink hair and earrings, wearing a maroon feathered garment; gradient pink background.

10.5K • Registrants

3K • Live attendees

400  • Course sales

Donut chart showing sales distribution between course sales and event sales. Course sales are $60,000 and event sales are $51,500.

A powerful live panel and audience Q&A featuring Sonya Renee Taylor, adrienne maree brown, and Alok Vaid-Menon, designed as both a standalone experience and a strategic companion to The Institute for Radical Permission — an online course on embodied liberation and collective healing.

This event served multiple functions: a lead-nurture touchpoint, a brand amplifier, and a generous, values-driven offering in its own right. The conversation was magnetic — an exploration of freedom, identity, and radical self-trust—that resonated deeply with our community and beyond.

The results reflected that resonance:

  • The event was profitable as a standalone offering

  • It increased enrollment in the course

  • And it significantly expanded brand reach and recognition

Above all, it was a privilege and joy to create a container for these extraordinary visionaries to speak, connect, and inspire. This project remains one of the clearest examples of values-aligned marketing of my career, where authenticity didn’t just coexist with strategy — it was the strategy.

Date: 01/24/2023

Clients:
Sonya Renee Taylor •
adrienne maree brown •
Alok Vaid-Menon •

My role/contribution:
Event producer *
Product manager *
Creative director *
Brand & marketing strategy •
IT + integration •
Website development & design •

Skills used:
Digital marketing, Event production & promotion, Graphic design, Project management, Revenue operations, Team management, UI/UX, Video production

Tools used:
Adobe CC, Castmagic, ClickUp, Facebook Ads Manager, Google Workspace, Helpdesk, Hubspot, Kajabi, Livestorm, Ontraport, Rev, Vimeo, Zapier

What if you get to be free?

Alok Vaid-Menon holds themself. They have pink hair and earrings, wearing a maroon feathered garment; gradient pink background.

10.5K • Registrants

3K • Live attendees

400  • Course sales

Date: 01/24/2023

A donut chart displaying financial data with two segments: "Course sales $60,000" in pink and "Event sales $51,500" in light green.

A powerful live panel and audience Q&A featuring Sonya Renee Taylor, adrienne maree brown, and Alok Vaid-Menon, designed as both a standalone experience and a strategic companion to The Institute for Radical Permission — an online course on embodied liberation and collective healing.

This event served multiple functions: a lead-nurture touchpoint, a brand amplifier, and a generous, values-driven offering in its own right. The conversation was magnetic — an exploration of freedom, identity, and radical self-trust—that resonated deeply with our community and beyond.

My role/contribution:
Event producer *
Product manager *
Creative director *
Brand & marketing strategy •
IT + integration •
Website development & design •

The results reflected that resonance:

  • The event was profitable as a standalone offering

  • It increased enrollment in the course

  • And it significantly expanded brand reach and recognition

Above all, it was a privilege and joy to create a container for these extraordinary visionaries to speak, connect, and inspire. This project remains one of the clearest examples of values-aligned marketing of my career, where authenticity didn’t just coexist with strategy — it was the strategy.

Skills used:
Digital marketing, Event production & promotion, Graphic design, Project management, Revenue operations, Team management, UI/UX, Video production

Tools used:
Adobe CC, Castmagic, ClickUp, Facebook Ads Manager, Google Workspace, Helpdesk, Hubspot, Kajabi, Livestorm, Ontraport, Rev, Vimeo, Zapier